BMW just updated the 7 Series’ look for 2027, as the company rolls out ‘Neue Klasse’ models like the i3 and iX3.
For the past four years, the latest G70-generation BMW 7 Series has taken a bolder styling tack (whether you like that or not) to the more conventional 3 and 5 Series. Now, though, the automaker just gave it a thorough mid-cycle update, changing up the exterior look a bit while bringing in new tech and interior features headlining the Neue Klasse vehicles like the new i3 sedan and iX3 SUV. In doing so, BMW is expanding that new aesthetic direction to its flagship executive sedan, before it inevitably filters out to other models in its lineup in the coming years.
Up front, the 2027 BMW 7 Series doesn’t look too dramatically different to its predecessor. That said, there is a more upright look in the (still massive) kidney grille design, while the former split headlight-running light setup has been replaced by far thinner “crystal” lights. The 7’s side profile is more or less the same as before, though you can get this car with fresh wheel designs ranging between 20 and 22 inches. The thin light treatment also makes its way to the rear end, though this time the light assemblies stretch across the trunk, with only the BMW badge dividing the two sides down the center.
If you’re wanting to make your 7 Series a bit more of a driver’s car than an out-and-out limousine, optional M Sport and M Sport Professional packages are available. Both bring in the M Aerodynamics package which adds in more prominent air intakes, air curtains, side skirts and a rear diffuser. You also get blacked out window surrounds and mirror bases with the standard M Sport package, as well as a sportier looking brake package with dark blue calipers, as well as the M badge on the door sills and bespoke welcome/goodbye animations. The M Sport Professional option takes it a step further with a dark grille look, M-specific 21-inch wheels, a black rear spoiler, M-style steering wheel and an M Sport braking system.
One other update to the premium atmosphere surrounding the 7 Series is the Individual Dual-Finish paint. And when I say “premium”, I mean that this will be a serious chunk of change to add to your car. The Individual program now brings in a 75-hour/3-day paint process (think about how much that costs in labor alone), in which the car is painted manually in 12 steps by more than 20 specially-trained employees. Through the process, those technicians will pair a matte finish on the lower section of the vehicle with a metallic upper section (then you can get hand-drawn “Coach Line” elements as well).
Looking inside the new 7 Series, and boy doesn’t this setup look familiar
Again, if you’ve followed the new BMW i3 or iX3, as well as the Neue Klasse concepts that spawned them, you have an idea what the 2027 BMW 7 Series is all about. There’s a new steering wheel design, as well as a new pillar-to-pillar instrument cluster setup called Panoramic iDrive. Beyond that, you get a 3D head-up display as well as a funkily-shaped 17.9-inch center screen. Attached to the side of that display, the passenger gets their own 14.6-inch screen. You might notice a conspicuous lack of switches on the center console too, including the lack of any iDrive command dial. In this 7 Series, everything is controlled either by touch screen, through the steering wheel or through voice commands.
In the rear, the 7 Series still feels as limo-like as ever, particularly with the Executive Lounge rear seating. The standard setup includes multifunction seats offering heat, ventilation and massaging capability. However, the optional Executive Lounge option brings in a special passenger-side rear seat with an integrated leg rest, an optional quilted and heated armrest and an Alcantara-trimmed smartphone charging tray. The 31.3-inch Theater Screen is still a hallmark feature for the rear passengers, which operates through a touchscreen set into the armrests. The display itself is an 8K-resolution touchscreen, while additional entertainment and gaming apps open up exactly what you can watch and play in the rear passenger compartment.
Powertrain options include gas, PHEV and electric
The 2027 BMW 7 Series lineup will offer up six-cylinder engine options, as well as two electric variants. Base models include the 740 and 740 xDrive (even gas models are no longer getting the ‘i’ designation), with 394 horsepower and 398 lb-ft of torque. The 740 will land with a $101,350 MSRP, while the xDrive comes in at $104,350. The gas variants will arrive later this year.
If you want some electric capbility, the 750e xDrive will be your port of call, since it is once again an option with 483 horsepower and 516 lb-ft of torque. This model combines a 308-horsepower version of the turbo inline-six engine with a 194-horsepower motor integrated into the 8-speed automatic transmission. The 750e will launch in early 2027, but formal pricing isn’t available just yet
On the electric side, you get two flavors: the 50 xDrive or the 60 xDrive. The former costs $107,750 with 449 horsepower and 487 lb-ft of torque, while the 60 xDrive (with 536 hp and 549 lb-ft) will cost you $126,250.
