Life insurance demand drives record $17.5 billion in premium


Indexed universal life (IUL) was a major contributor to the overall growth. New premium for IUL reached $4.5 billion in 2025, up 17% year over year, accounting for roughly one-quarter of the total life insurance market. LIMRA noted that expanded distribution, product enhancements, and favorable equity market conditions contributed to the segment’s strong performance.



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